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US average CPI remains stable at $5.11 per user (Mapendo).EMEA average CPI rose to $4.96 in 2022 (Mapendo).On average, CPI for iOS is $5.11 and $4.61 for Android in 2022 (Mapendo).The average price of in-app purchases for iOS rose by 40% between July 2021 and July 2022 (Apptopia).Customer Acquisition Costs (CAC) have risen by 60% in the last five years to 2022 to an average of $29 per user (SimplicityDX).In 2021, global spending on digital marketing amounted to $522.5 billion in 2021 and is forecast to grow to $836 billion by 2026 (Statista).So, read on for guidance on how to calculate your own customer acquisition cost, what to include, and which factors will influence it. With the landscape for mobile user acquisition changing all the time, a cost-per-user acquisition rate helps to keep costs low and profits high. Other influential factors for calculating mobile app acquisition costs include location, operation system (OS), vertical, and the choice of social media or app acquisition channels like TikTok or Instagram. Get the right media mix with the right message, in front of the right user, at the right time. The growth agency of Google, Samsung, Uber, and many startups… But we should also consider potential costs from third-party providers like agencies, consultants, and the use of subscription software.ĭon't just hit your goals, over-achieve them! Many factors can influence mobile app acquisition costs including CPI, CPA, and LTV metrics. To help in this area, this research page highlights the importance of understanding customer acquisition costs when planning and budgeting for user acquisition.

But it’s getting to the bottom of your app user acquisition cost that’s the beating heart of the process. From Apple Search Ads to influencer marketing, being successful across user acquisition channels relies on accurate financial analysis and precise calculations. Also known as a Customer Acquisition Cost (CAC), getting hold of this figure drives higher profit margins and helps to manage acquisition activity. To understand customer acquisition costs, developers need to calculate their user acquisition cost by unit or user. It’s the driver for increased profit margins, sustainability, reduced costs, and better Customer Lifetime Value (LTV), to name a few.

App marketers shouldn’t underestimate the importance of determining their app user acquisition cost.

Risen download the new version for android